When it comes to email marketing, there is a big difference between the pros and the amateurs.
This one difference is so critical, so powerful, that simply making this one adjustment can either move you from the amateur bracket to the professional ranks or move you higher up the chain in the world of professional (successful) online marketers.
To put it simply:
Professionals sort. Amateurs try to convince.
I’m often asked questions like,
“How can I convince someone to join my system or purchase my products?”
The answer: You can’t. Don’t even try.
Don’t try to figure out how you can convince someone to join.
Don’t waste your time trying to get somebody else to “get it”.
Instead… set your mindset on this simple fact:
There are people out there, right now, that are looking for you and what you offer. It’s a big world out there and there are people in it… right this minute… that are actually seeking out what you have to offer.
They are using search engines, viewing classified ads, reading discussion forums, viewing articles, and more just to find something they want or need.
This is why I constantly focus my marketing and advertising on as many relevant areas as I can. And I direct all of my responses to my AutoResponder.
Why?
It’s simple. People that are putting in effort to seek out information make great prospects. They are looking for what I have to offer and my AutoResponder gives them a convenient way to request more information.
When they fill out my AutoResponder subscription form, they are ASKING for the information because they want to know more.
So my Autoresponder sends the information. It doesn’t matter if the person requested information at 2AM or 3PM. It doesn’t matter if I’m in the office or on the beach. My AutoResponder simply sends them the information they have asked for every time.
They can review the information and decide if they want to pursue it any further or just let it go. Sometimes they like what they see but can’t make a decision right away so they set it aside. So my Autoresponder follows up with them… sending more of the information they requested.
While my Autoresponder is sending information and following up with those people that have requested my information, more people are requesting the information on a regular basis because I am constantly promoting my capture page.
I don’t worry about the people that don’t want my information.
I don’t worry about the people that request it and then decide that it isn’t for them.
Either my offer isn’t right for them or they aren’t right for my offer.
They go on about their business and I go on about mine.
My AutoResponder doesn’t fee bad when someone says “No”. It just removes them when they request to be removed and then keeps sending my information to people that request it.
The key is to understand, use, and trust your AutoResponder.
I know that the life blood of my business is to continually get new prospects for my offer. I do this by advertising anywhere and everywhere that I can. I use free ads. I use paid ads. I use keyword advertising on both Google and Yahoo. I use link ads. I use classified ads. And all of my ads are linked directly to my AutoResponder capture page.
That way, when someone responds to my ads, they can easily request more information from me by filling out the request form.
When they fill out the form, they are added to my AutoResponder.
From there, I let my Autoresponder do its job. When prospects finish the series of letters, I log in and recycle them… starting them over at Letter 1.
That’s it.
I don’t worry about people saying “no”.
I don’t worry about trying to convince anyone.
I just continually promote, advertise, and follow up.
I’m looking for those that are looking for me.
The key to building your sales is to begin seeing yourself as a “Sorter”. Sort through the masses to find those that are ready for what you are offering and you will succeed.
Posted in Email Marketing | 1 Comment »
What Is an AutoResponder? Do You Really Need One?
April 28th, 2010
Most people are familiar with autoresponders that send out those automated “I’m away” or “I’m on vacation” messages. In fact, most web hosting and email providers refer to these autoresponders as “away” or “vacation” settings within their email programs. These are good for a quick one shot automated reply to let someone know that you got their message or that you are away and will be returning to reply later.
Setting up these types of autoresponders is usually pretty straight forward. A quick glance through your email settings or your web hosting control panel are usually all that is required to activate them.
However, if your needs go beyond simply sending a one-time message, it may be time to look in to what is known as the Sequential Followup AutoResponder. This type of autoresponder is much more robust and includes a number of powerful features that are starting to be adopted by businesses and organizations from around the world.
Think of this type of autoresponder as an email-on-demand system. Any time your autoresponder receives a request via email or a form, it can automatically respond with whatever information you have loaded in to it.
There are a number of ways your business can benefit from autoresponders.
* You could set up a series of pre-written sales letters.
* You could create a mini-course that you schedule to go out every few days.
* You could create a price list that would automatically be sent out to anyone that requests it.
* You could create a newsletter or ezine that gets sent out to subscribers once a week.
* You can also set up special offers that your autoresponder can broadcast out to your subscriber lists whenever you like.
Autoresponders that send sequential follow-up messages are being used by more and more professional online marketers.
Some of the important features you should look for are:
* The ability to create, store, and send as many letters as you need.
* The ability to personalize each message by inserting the recipients’ name and other personalization features.
* The ability to send your messages in both plain text and html.
* The ability to track the response rate of your messages.
There are basically two options for getting an autoresponder. One option is to purchase autoresponder software that you would install or have someone install on your server. If you are technically adept, enjoy messing with software installation, and are prepared to spend time managing bounces, changing email protocols, and various technical issues that will inevitably arise, this can be a good option.
If, however, you prefer to focus on the actual job of marketing, creating messages, and running your business, you may be better served by using a hosted autoresponder service. When you go with a hosted autoresponder service, it is the job of the autoresponder company to make sure that hardware and software issues are kept up with, as well as manage the ever changing landscape of email marketing legislation. Most businesses prefer to pay a reasonable monthly fee so that the technical wizards can focus on the technical requirements while they focus on their business.
Once you’ve decided on an autoresponder service, your next step is to create the messages that your autoresponder will send out. I recommend creating 5 to 7 followup messages since marketing studies have shown that it can take up to 7 contacts before your customer decides to purchase from you.
Effective use of a followup autoresponder can help any business maximize their profits by capturing visitor information and then helping to convert those visitors in to customers.
Many businesses, after using autoresponders, quickly wonder how they ever got along without them.
Brian Rooney
TrafficWave.net LLC
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